Zoara is proud to be one of the few online luxury jewelry retailers offering pictures of real diamonds available for preview. Whether you’re shopping for a loose diamond or plan on designing your own ring, real diamond pictures are available in Zoara’s extensive loose diamond search. If your selected diamond is not accompanied by a real diamond picture, just let us know and we’ll gladly do our best to locate one for your viewing.

Zoara’s customer service representatives and Jewelry Experts are widely regarded for their thorough and professional diamond support, offering plentiful guidance shopping support. We understand that it is sometimes difficult to commit to a large and important purchase without actually seeing the product with your own eyes. That is why Zoara is now providing a new and large inventory of diamonds accompanied by real photos.

When looking at real photos of diamonds, there are some important facts to consider. At Zoara we consider real diamond pictures a supplemental aid to assist with interpretation of a diamond’s clarity. We always make a point of noting, however, that a diamond should never be purchased solely on its appearance in a picture. In fact, you can learn much more about the diamond’s performance by analyzing its grading report than by looking at an image of it. We are true supporters of diamond education, and always invite you to either contact us or to read up on how to interpret a diamond grading report.

What should I know about pictures of real diamonds?

  • Real diamond pictures allow for you to view inclusions (internal spots or blemishes) on the diamond and how they affect the diamond’s appearance from a top view. Keep in mind that white inclusions frequently are invisible to the naked eye while black inclusions are visible and may differ in size and location.
  • Diamond pictures can serve as an inclusion plot or diagram for diamonds less than 1 carat, since the inclusions can be seen in the photo but do not appear on the diamond grading report.
  • Seeing the locations of inclusions can help you determine of the diamond is “prongeable,” (see below) meaning that the inclusion can be covered with a prong of your setting. For example, inclusions that are on the diamond’s crown but not on the table can easily be covered by a prong, making an SI2 diamond sometimes look like a VVS1!
Should I purchase a diamond based on the picture alone?
  • Absolutely not. There are dozens of factors that all impact a diamond’s appearance. A photo will only show you a tiny fraction of those factors. Also, the quality of the photo has no relation to the quality of the diamond- yet it can impact the reasons to purchase it or not to purchase it- for the wrong reasons. As shown in the pictures below, two equally graded diamonds (by their clarity) can look completely different in a real photo.
  • Diamond photos will not show the color, cut, carat weight, polish or symmetry, and are useful for clarity purposes only. For example, this diamond in the photo appears horribly asymmetrical, but in fact the GIA gave it a symmetry grade of “Excellent.” The diamond appears this way because it no professional equipment was used and the diamond photo was taken at an incorrect angle. In reality, the diamond looks great !
  • Real diamond pictures may make the stone look worse (and sometimes better) than it really is because of the fact that lighting conditions, angle, backlighting and high magnification can highlight inclusions. For example, this diamond looks very dark on the photo, but it is an E color diamond with Excellent but, polish and symmetry- one of the most brilliant and brightest types of diamonds available!
  • Diamond photos will not sparkle, so determining the brilliance – a very important diamond attribute - will be impossible by a photo. This is because the diamond only sparkles when moved or viewed in motion, in an effect called scintillation. When the diamond is static during its photo-op, there will be no sparkle given off. You can see a good example in this high quality diamond image.
Why do some diamonds have photos while others don't?
  • While Zoara holds many of its loose diamonds in stock, it also receives diamonds from trusted vendors worldwide. If a vendor does not possess the required equipment to take the pictures, we may not be able to provide a photo of the diamond. Also, diamond photos may appear highly different depending on the equipment and conditions that were used when photographing it. A diamond cannot be properly photographed with a standard camera, and the camera usually must be fitted to a special microscope.
Can I request a picture of a real diamond?
  • Zoara will gladly request a diamond photo for any diamond unaccompanied by a real diamond picture. Please note that this may take 1-2 business days and cannot be provided for each and every diamond. Please contact us if you wish to have a picture of a certain diamond.
Is it safe to buy a diamond without seeing the photo?
  • Yes! Simply ask us to have the diamond examined for you, and we can provide a detailed description of it, particularly if it is eye clean or not. As photos frequently provide an overly negative portrayal of the diamond due to the reasons above, there is no substitution for a professional examination by our jewelers.
  • Keep in mind that while real diamond pictures are handy, they are unnecessary for every diamond. For example, if your diamond has VS2 clarity and above and is under 1.50 carats, it is 100% eye clean. If it's over 1.50 carats and VS1 and above, it is 100% eye clean. Did you know that 95% of GIA graded SI1 round diamonds are eye clean!
Don’t Judge a Diamond by its Picture!

The real diamond images above illustrate two points:
  • First, while both diamonds are SI2, they look significantly different in their quality. The diamond on the left is considered Eye-Clean, while the diamond on the right is considered “Prongeable”, meaning that the inclusion (towards which the red arrow points) can be covered by a prong setting. However, when viewed outside of a setting, the diamond would probably not be eye clean.
  • Secondly, these images illustrate the difference in picture-taking quality. While some pictures are taken with a special camera affixed to a diamond microscope (allowing for light to reflect through the diamond for an overall more distinct image), others are taken as a still-photo and will naturally reflect less inclusions.
More Information

For more related diamond information visit our Diamond Learning Center. Read up about the 4 CsDiamond Certification and more.

Our diamond and jewelry experts are here to answer all of your diamond buying questions. Feel free to Contact Us by chat, email, or phone to get in touch with a Zoara Customer Service Representative today.