At Zoara we consider diamond knowledge an integral part of your purchase. From the 4Cs to diamond insurance and appraisals, we leave no topic unexplored. We invite you to read, learn, and become a diamond expert with the help of Zoara.







Now that you've invested in your extraordinary diamond, learn how to properly protect, store and clean your piece.


Zoara wants to help you make an educated decision when it comes to selecting and purchasing your diamond. For this reason, we provide our customers with thoroughly informative pages such as Diamond Grading Reports and Diamond Certification. In an effort to make the world of diamonds accessible to everyone, Zoara has created tutorials and informational material that is user friendly, clear and comprehensible.
When shopping for diamonds and diamond jewelry, it's easy to feel overwhelmed and wary. There are handfuls of industry terms, grades and standards.Our goal is to help make it easy, simply and fun to choose the diamond that is right for you. At Zoara you have a wealth of information at your fingertips. Take some time to learn about 'The Four Cs', the term used by the diamond industry to refer to the four essential factors that determine a diamonds value: Cut, Color, Clarity and Carat. Skim our pages for a general overview, or explore diamond cut, clarity, color and carat in greater detail. If you ever wanted to know what makes a diamond sparkle, what the difference is between an inclusion and a blemish, or what the term "Emerald Cut" specifically refers to, you can find the answer in our diamond cut and Diamond Shape tutorials.
Engage in our Diamond Learning Center to find information about important aspects such as diamond certification. Familiarize yourself with the layout and terms listed on GIA and AGSL Diamond Grading Reports. Learn the ins and outs of diamond grading and be aware of how the GIA and AGSL differ in their grading scales and analytical approaches.Having a simple understanding of diamond grading can be a big push in the right direction when it comes to choosing your diamond. These grading scales can help you understand the value of each diamond as it relates to your personal preferences. Some people, for example, are more sensitive to a diamond's color but are willing to compromise on clarity. Others are more concerned with carat weight and cut but don't mind settling on a lower clarity or color grade in order to make the most of their money in stone mass.
Of course, shopping for diamonds isn't the end of the story. Once you've purchased your diamond or diamond jewelry you may still have lingering questions. Learn how to clean and protect your diamond jewelry from wear and tear on our Diamond Care and Precious Metals education pages, and keep your fine jewelry looking as good as new.
At Zoara, we make it a priority to help our customers reach satisfying and informed choices. If you have a question that you can't find an answer to, we invite you to Contact Us via e-mail or phone.Our customer service team will be happy to assist you in any way possible. Welcome to Zoara, and happy learning!