Zoara invites you to take a closer look at one of the oldest and most alluring precious metals.
Learn what makes sterling silver such a popular metal of choice. Take a moment to browse our educational pages on silver jewelry.
Discover why platinum jewelry has surged in popularity and take a detailed look at platinum's distinctive qualities.
Shopping for jewelry can be confusing for those who don't know what they are looking for. This is why Zoara is dedicated to providing customers with accessible, user-friendly education pages that cover all of your jewelry needs. Choosing a precious metal can be especially puzzling. It's important to remember that when choosing a precious metal, there are a number of factors to consider. Each metal has special properties that make it an appropriate choice for different customers.
Bracelets and Rings, for example, are pieces of jewelry that are typically more vulnerable to damage since they are worn on or near the hands. For this reason, a customer in the market for a bracelet or ring should be concerned about durability, scratch resistance, and hardness as well as color and general appearance. Of course, those customers with sensitive skin should also bear in mind that some precious metals are purer than others. Take a look at the qualities of Gold, Platinum and Silver to get a tighter grasp on the characteristics and qualities of each precious metal.
When it comes to jewelry, like Engagement Rings or Wedding Rings, price can't be ignored. Anyone choosing a precious metal for their diamond ring or Pearl Earrings should understand the general market value of gold, platinum and silver and how a metal's quality impacts its price. Zoara is dedicated to providing the highest quality precious metals at the best prices.
Of course, one can't forget that fashion trends in precious metals are constantly changing, so your personal taste regarding look and style should also play a factor when choosing between gold, white gold, silver, and platinum. If you're looking for tips on the most recent trends in precious metals, take a look at our fabulous jewelry blog. On our Zoara blog, you'll find a plethora of postings on celebrity Jewelry, metals in vogue, short-lived precious metal fads, and retro or vintage precious metals.